aricept cost 31/10/2013

Part of RESPONSIBALL's raison d'etre is to share insights and knowledge on good practices in social responsibility at football clubs.

Andy EvansToday, we kick-off a series of club profiles by speaking to a good friend of the platform, Andy Evans, CEO of Queens Park Rangers in the Community Trust, to get a really good idea of the philosophy at QPR in the Community Trust, and the kind of work that he presides over.

What values does your club stand for? And how are these values reflected in the way that your club is run?
AE: QPR is a family and community-oriented club, and our goal is to inspire and engage the local community. The first team aspires to play with flair, style, and creativity.

Why did you begin implementing social responsibility activities?
AE: The main goal was to give back to our community by transferring the club values through our projects.

When did you start implementing social responsibility activities?  
AE: In 1994, we created a CSR department at our club, and in 2009 QPR in the Community Trust was established. Next year we will celebrate 20 years since the launch of our CSR activities.

What future social responsibility activities are you planning to engage in?
AE: The Trust’s goal is to become an organisation with its own facilities in the next three years by being part of the new training ground centre of the club, and stretch beyond the 20,000 participants we see each year.

Do you include CSR in your sponsorship agreements?  
AE: Yes we do, we present the activities of the Trust when the club negotiates new sponsorship deals. For example we are preparing to deliver CSR activity for our main Club Sponsor in Asia - the airline Air Asia.

How do you identify funding for your club’s social responsibility activities?
AE: The funding goes through the club. When we present the opportunities of the Trust to future sponsors, the deal will be signed with the club, and a portion of the money will be transferred to us.

Do social responsibility initiatives have an impact (or planned impact) on the business side of the football club?
AE: To some extent, but the club aims to reach the best deal possible so we can't compromise on the business side. For example, we can’t prioritise a local supplier if there is a better offer from overseas.

QPR ITCTWhat are the main challenges and/or barriers to enhancing social responsibility in your football club in the future?
AE: The main challenge is to keep the projects sustainable. In addition to this, we work in a time where vast wealth is circulating in English football. Billionaires from all over the world are owning clubs, and the transfer fees and the players' salaries are extraordinary. So a big challenge for us is to make sure that part of this wealth is channeled back to the local community and we communicate this new reality to our fans.

Visit QPR in the Community Trust's website for more information.

And check out some of QPR ITCT's good practices on the RESPONSIBALL database here.

Interested in being involved in this initiative and sharing insights and good practice from your own club? Get in touch with us to set up an interview.

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